Wednesday, December 19, 2012

New SUP Clothing Collection Added To Stand Up Paddle Flatwater Lineup

On a constant mission to provide stand up paddlers with the sickest SUP gear available, Stand Up Pad women's coats online dle Flatwater is pumped to announce the addition of the Premiere Paddle Surf clothing collection to its comprehensive yet selective lineup.

"As soon as I saw the Premiere Paddle Surf designs, I couldn't wait to offer them to our customers," says Stand Up Paddle Flatwater co-owner Lainey Booth. Each one has a very classic yet current feel."

The seamless blend of traditional and modern elements is the result of ardent research and careful design by the Premiere Paddle Surf team, headed by Sean Cook, who is a stand up paddler himself.

In search of visuals that would resonate with SUP enthusiasts, the team gained access to archived photographs of early watermen like Duke Kahanamoku and spent hours pouring over books at the Surfing Heritage Museum in San Clemente, California. They also sought inspiration from their everyday surroundings to give the designs a fresh, exciting, up-to-the-minute quality. "We incorporated images we see every time we're on the water - like paddlers backlit by the sun," says Cook. For further refinement, prominent stand up paddle athletes were invited to offer feedback.

The outcome is a definitive line of stand up paddle apparel for men and women that includes T-shirts, sweatshirts, hats, and more.

Until now, stand up paddlers seeking to wear their love of the sport on their sleeves have been limited to apparel designed by consumers and apparel designed by board manufacturers and retailers as a secondary focus. By contrast, the Premiere Paddle Surf clothing line is created by a company solely focused on creating apparel that matches the SUP sensibility.

Stand Up Paddle Flatwater has been offering the Premiere Paddle Surf clothing line at its flagship store in Bend, Oregon for the past week to very positive responses. "I haven't seen SUP clothing this cool anywhere, not even in Hawaii," says avid stand up paddle surfer Tom Burke.

In addition to the Premiere Paddle Surf clothing line, Stand Up Paddle Flatwater also carries SUP apparel by a number of other top-quality brands like Victory KoreDry, Hobie, Kialoa, Stand Up Paddle Bend, and more.

Stand Up Paddle Flatwater is a full-service, family-owned online SUP shop dedicated to providing you with everything you need to have as much fun as possible with SUP. Whether you want to surf big waves, win races, get in shape, shoot rapids, just cruise, or do a little of everything, you can trust us to help you pick equipment you'll be stoked on. Telephone: 541.639.2655. Email: Flagship store: Stand Up Paddle Bend, 550 SW Industrial Way, #115, Bend, OR 97702. Web:

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