Sunday, December 2, 2012

Tracyeinny, From Humble Beginnings to Leading Fashion Retailer In Singapore

A leading online fashion retailer based in Singapore, Tracyeinny has come a long way since its inception in 2007 when Jeannie Pang and Pamela Goi co-founded the company. The company started from a capital of $5000 and today, its monthly sales have crossed $100,000.

Over the last four years, Tracyeinny has successfully established itself as a trusted and reliable fashion brand that rolls out dozens of unique designs every week, offers a smooth online shopping experience and ships orders at a great speed. To add more, Tracyeinny is now a successful full fledged Ecommerce store with a physical presence – a rare example of successful online to retail expansion.

Tracyeinny set off with women's clothes and fashion accessories in the beginning but the company has now ventured into the shoes online market as well. Tracyeinny's first flagship store was opened in Chinatown in 2009 followed by the second outlet at Bishan Junction 8 two years later. According to the company founders, the stores were opened after repeat requests from loyal customers in Singapore.

In a recent interview with, the co-founder of Tracyeinny, Jeannie Pang said that their women apparel designs and themes got popular due to word-of-mouth and not because of expensive marketing campaigns. Jeannie said that the Tracyeinny website has attracted well over 1.9 million unique visitors till date. Highly targeted traffic in such large volumes has helped the founders to move forth at a great pace.

Tracyeinny has survived, and in fact, excelled in an extremely competitive environment where hundreds of blogshops exist in Singapore alone. Two cousins, Jeannie Pang and Pamela Goi set out to do something they really loved few years ago and today, results in terms of successful package delivery rate of 99 percent, website page views in millions and a positive brand perception are no doubt extraordinary.

Tracyeinny was awarded the prestigious Gold Category Award in the year 2010 for its distinctive service and rapidly increasing brand presence in online as well as offline circle. For a 3 years old startup company at that time, it was nothing short of a pleasant surprise and an inspiration to do 'more.'

The Tracyeinny has successfully made way for itself in the online fashion and style marketplace. Recently, the company began to offer savvy sales on weekly and monthly collections at Women can do online shopping in Singapore or in any other part of the world can shop for the latest shoes and Maxi dress design arrivals from the comfort of their home at For offline shopping, one can pay a visit to one of the two retail outlets of Tracyeinny in Singapore.

Jeannie is hopeful that Tracyeinny will someday expand its operations to South Eastern countries such as Australia, Indonesia and Malaysia. She recognized the fact that popularity of various trends over the next few years will decide whether Tracyeinny should venture into the South East or not. Although Tracyeinny has been getting customers from across the globe, she said that the company may need to launch a new website to cater to segmented audiences in new countries in the near futur women's coats e.

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